Project Description
At Utica National Insurance Group, I served as Graphic and Web Design Lead across two insurance brands, translating complex, regulated products into clear, on-brand work spanning digital and print. I built and maintained a company-wide brand design system, designed UX/UI prototypes for two internal products, and helped drive a 300% increase in social audience through a coordinated design and content strategy.
The challenge
Insurance is one of the hardest categories to make clear. The products are technical, the content is heavily regulated, and every piece has to be accurate before it can be compelling. At Utica National, that challenge was multiplied across two distinct brands and multiple lines of business, each producing its own digital and print materials.
Without a shared system, work risked drifting out of sync—inconsistent visuals, duplicated effort, and slower turnaround as teams rebuilt the same assets from scratch. The organization needed a single source of truth that could keep both brands consistent, help stakeholders move faster, and turn dense, regulated information into work that people could actually understand and act on.
The solution
I built and maintained a brand design system serving both brands, a central hub of guidelines, standards, and templates used across the company. It gave teams a dependable foundation to work from, protecting brand consistency while freeing everyone to move faster.
From there, I partnered with product specialists, writers, and senior leadership to translate complex insurance products into clear, compelling visual stories across digital and print, supporting multiple lines of business. I helped design UX/UI prototypes for two internal products, an agent portal and a proposal generator, turning real user needs into intuitive, functional interfaces. And through a coordinated design and content strategy across LinkedIn, Facebook, and Instagram, I helped grow the total social audience by 300% in eight months.
Because this work lives within Utica National’s internal systems and proprietary, password-protected platforms, the finished products aren’t shown here. This case study focuses on my role, process, and the outcomes the work delivered.
Together, the work gave Utica National a more consistent, modern presence and the systems to sustain it.
Project gallery — print & collateral
