Design & marketing consultant · 20+ years

Strategic.
Reliable.
Problem Solver.

Hi, I am Joel. I am a creative and marketing professional with 20+ years of experience. I genuinely enjoy building long lasting relationships with the clients I work with. But what truly drives me are the complex problem solving, the ones without an obvious answer. The best solutions rarely show up on day one; they’re earned through research, iteration, and a fair share of trial and error. I stay with a problem until the answer holds.

Design & marketing consultant · 20+ years

Strategic.
Reliable.
Problem Solver.

Hi, I am Joel. I am a creative and marketing professional with 20+ years of experience. I genuinely enjoy building long lasting relationships with the clients I work with. But what truly drives me are the complex problem solving, the ones without an obvious answer. The best solutions rarely show up on day one; they’re earned through research, iteration, and a fair share of trial and error. I stay with a problem until the answer holds.

How I think

The work behind the work

Good design is the visible part. The real work is the messy middle, digging into a tangled problem and working it
through research, testing, and iteration until a solution emerges that actually holds up.

01

Listen and Diagnose
I start by listening, to the goals, the friction, and what’s quietly not working.

02

Find the Root Cause
I look past the symptom to the real problem, the process, product, or message underneath it.

03

Test and iterate
I build the solution, brand, web, content or campaign – tailored, never templated.

04

Deliver and Improve
I ship dependable work and stay in it, refining as results come in.
What I do

Design & strategy under one roof

From the first sketch to the published page and the campaign that drives traffic to
it, a complete, consistent presence across every touchpoint.

Design

  • Web Design & Development

  • Graphic Design

  • UI / UX Design

  • Video Production

  • Content Creation & SEO/AEO

Strategy

  • Digital Marketing Management

  • Social Media Management

  • Email Marketing

  • Brand Development & Preservation

  • Hispanic Marketing & Spanish Translations

Selected Work

Featured Projects

joel m shaw portrait
About Joel

“Lasting relationships are at the heart of what I do — but what drives me are the complex problems. The answer is rarely obvious; it comes through research, iteration, and trial and error. I stay with a problem, refining version after version, until it holds. I listen first, then deliver.”

Let’s work together

Three ways to bring me in

Same problem-solver, whatever the arrangement. Pick the one that fits how you need to work.

Consultant

Bring me in as a strategic partner to diagnose what’s not working and chart the way forward, brand, web, marketing, or process.
Best for: strategy & direction

Contractor

Need an expert set of hands? I embed with your team and deliver the work — project-based or ongoing, fully self-directed.
Best for: getting it built

Full-time Hire

Looking for a creative and marketing pro who thinks in solutions? I’m open to the right full-time role on your team.
Good to know

Frequently Asked Questions

Yes. Alongside client work through JMS Graphic and Web Design, LLC. Joel is open to full-time and embedded contract roles in design and marketing.

Insurance, healthcare, nonprofits, legal, education, and small-to-midsize businesses specializing in technology, architecture, engineering, and manufacturing, including highly regulated fields.

Claro que sí, fully bilingual delivery, including Hispanic marketing and English/Spanish translations.

All three. Bring Joel in as a strategic partner, an expert set of hands on a project (ie: 1099), or a full-time team member (ie: W2).