Project Description
A brand cleanup for a regional pool construction company that unified their logo and brand guidelines across all touchpoints and delivered a redesigned, SEO/AEO-optimized website with lead-generating calls-to-action.
The challenge
Miromar Pools lacked a consistent brand strategy and voice. There were no established brand guidelines for one of the fastest-growing pool construction companies in Southwest Florida. Different logo variations were being used across touchpoints (e.g., vehicle wraps, uniforms, signage, marketing materials). In addition, the company website was stale, and the content was not optimized for search engines or LLMs.
The solution
A set of brand guidelines was developed, defining a single logo along with clear instructions for using it properly. Marketing materials were updated with the correct logo and established brand colors. The website was completely redesigned, with content written using SEO/AEO best practices and calls-to-action to generate more leads for the company.
Project gallery — print & collateral
