Design & marketing consultant · 20+ years

Strategic.
Reliable.
Problem Solver.

I’m Joel, a design and marketing professional with 20+ years of experience. I build genuine, lasting relationships with the people I work with. But above all, I’m a problem solver: I love taking a product or service, a brand, a strategy that isn’t working and figuring out how to make it work.

seattle skyline
a young lady holding a tablet
court gavel
a tree full of books
The way I work

How I solve problems

Good design is the visible part. The real work is understanding what’s broken and
why, then building and implement something dependable that actually fixes it.

01

Listen and Diagnose
I start by listening, to the goals, the friction, and what’s quietly not working.

02

Find the Root Cause
I look past the symptom to the real problem, the process, product, or message underneath it.

03

Design the Fix
I build the solution, brand, web, content or campaign – tailored, never templated.

04

Deliver and Improve
I ship dependable work and stay in it, refining as results come in.
What I do

Design & strategy under one roof

From the first sketch to the published page and the campaign that drives traffic to
it, a complete, consistent presence across every touchpoint.

Design

  • Web Design & Development

  • Graphic Design

  • UI / UX Design

  • Video Production

  • Content Creation & SEO/AEO

Strategy

  • Digital Marketing Management

  • Social Media Management

  • Email Marketing

  • Brand Development & Preservation

  • Hispanic Marketing & Spanish Translations

Selected Work

Featured Projects

View full portfolio →

joel m shaw portrait
About Joel

“Lasting relationships are at the heart of what I do, but what drives me is solving the problem in front of me. My work is dependable, professional, and genuinely tailored to your goals. I listen first, then deliver.”

Let’s work together

Three ways to bring me in

Same problem-solver, whatever the arrangement. Pick the one that fits how you need to work.

Consultant

Bring me in as a strategic partner to diagnose what’s not working and chart the way forward, brand, web, marketing, or process.
Best for: strategy & direction

Contractor

Need an expert set of hands? I embed with your team and deliver the work — project-based or ongoing, fully self-directed.
Best for: getting it built

Full-time Hire

Looking for a creative and marketing pro who thinks in solutions? I’m open to the right full-time role on your team.
See résumé & experience →
Good to know

Frequently Asked Questions

Yes. Alongside client work through JMS, Joel is open to full-time and embedded contract roles in design and marketing.

Insurance, healthcare, nonprofits, legal, education and small-to-midsize businesses in technology, architecture, engineering, and manufacturing, including highly regulated fields.

Sí, fully bilingual delivery, including Hispanic marketing and English/Spanish translations.

All three. Bring Joel in as a strategic partner (ie: 1099), an expert set of hands on a project, or a full-time team member (ie: W2).